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Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business
by Newhouse, John
- Used
- Fine
- Hardcover
- first
- Condition
- Fine/Fine
- ISBN 10
- 1400043360
- ISBN 13
- 9781400043361
- Seller
-
Batavia, Illinois, United States
2 Copies Available from This Seller
(You can add more at checkout.)
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About This Item
Alfred A. Knopf, 2007. Stated First Edition. Hardcover. Fine/Fine. NOT an ex library book. Clean interior pages. Dust jacket has no chips or tears, price is not clipped.
Synopsis
From the author of the classic study of the aviation industry, The Sporty Game, a new book that chronicles the high-stakes rivalry between the world's two largest aircraft manufacturers--companies that will bet the house on a single airplane.Long one of America's most successful and admired corporations--and its biggest exporter--Boeing struggled to maintain 50 percent of the market share for commercial aircraft after being overtaken by the European upstart Airbus in the late 1990s. But Airbus did not remain on top for long. By 2006, the company suffered from mismanagement and had adopted the kind of complacent, risk-averse culture that had once characterized its competitor. Incorporating interviews he conducted throughout the industry--with everyone from company leaders, past and present, and Wall Street analysts to design engineers and factory workers--John Newhouse takes us inside these two firms to help us understand their struggle for supremacy in a business based as much on instinct as on economics. He examines the critical issues that Boeing has faced in recent years, including its difficult merger with McDonnell Douglas, its controversial move from Seattle to Chicago, and a series of corporate scandals that made front-page news. And he analyzes the troubles that have beset a once ascendant Airbus, notably an institutional structure aimed at satisfying the narrowly focused interests of its European stakeholders. Newhouse also explores the problems that now face Boeing and Airbus alike: potential competition from China and Japan, the challenge of serving burgeoning Asian markets, and the need to undo years of mismanagement. Boeing Versus Airbus is a fascinating, informed, and insightful tale of success, and failure, in the turbulent, do-or-die world of the aircraft industry.From the Hardcover edition.
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Details
- Bookseller
- Dorothy Meyer - Bookseller
(US)
- Bookseller's Inventory #
- 130646
- Title
- Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business
- Author
- Newhouse, John
- Format/Binding
- Hardcover
- Book Condition
- Used - Fine
- Jacket Condition
- Fine
- Quantity Available
- 2
- Edition
- Stated First Edition
- ISBN 10
- 1400043360
- ISBN 13
- 9781400043361
- Publisher
- Alfred A. Knopf
- Place of Publication
- New York
- Date Published
- 2007
- LCCN
- 2006030611
- Keywords
- 25, aviation, business ~
Terms of Sale
Dorothy Meyer - Bookseller
Payment may be made by Visa, Mastercard, Money order or check. Books will be held seven days pending arrival of payment. All orders are carefully packaged and shipped promptly upon receipt of payment. Shipping is by U.S. Post Office media rate unless otherwise requested by the buyer. Postage for the first book is $3.95, and $1.25 for each additional book. Rates for Priority mail and International Delivery are based on destination. Heavier books and book sets may require additional postage. Returns are accepted within fourteen days of delivery.
About the Seller
Dorothy Meyer - Bookseller
Biblio member since 2005
Batavia, Illinois
About Dorothy Meyer - Bookseller
Dorothy Meyer - Bookseller was established in 1987 offering collectible and out of print books. We offer a full line of general stock with an emphasis on Americana, Children & Juvenile, Juvenile Series and Military. We are careful in describing the condition of the book and the dust jacket. All dust jackets are protected with mylar covers. All books are subject to prior sale. Member of Midwest Book Hunters.
Glossary
Some terminology that may be used in this description includes:
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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