Book News; 10 issues.

Philadelphia: John Wanamaker, 1901-1902. All ten issues in the original pictorial wrappers. Octavos with various paginations. All ten issues are from Volume XX which switches from 1901 to 1902; September, October, November, December, January, February. March, April, June, August. The October issue has some old tidemarks and a page with a cutout article and inserted at that page is a 4-page manuscript letter dated 1901. Some edge browning to wrapper edges and mild spine erosion but quite good overall."Born in Philadelphia in 1838, John Wanamaker pioneered the concept of the department store. In 1861 Wanamaker and his brother-in-law, Nathan Brown, opened Oak Hall, a men's clothing store. In 1876, intending to open a central market like London's Royal Exchange or Paris' Les Halles, he converted an abandoned Pennsylvania Railroad depot into a multipurpose clothing and specialties store called Wanamaker's. Catering to an upscale market, he promised all-wool clothing and quality goods with a money-back-guarantee. In 1874, he printed the first-ever, copyrighted store advertisement. When people discovered that its promises were true, business boomed. The concept of truth in advertising earned him the public's trust, which he never lost." (PBS). Wanamaker's book department published this magazine and it was highly thought of at the time. It started in 1882 and the last issue was in 1918.