Brand Vision: How to Energize Your Team to Drive Business Growth
by David Taylor
- New
- Hardcover
- Condition
- New
- ISBN 10
- 0470028351
- ISBN 13
- 9780470028353
- Seller
-
Southport, Merseyside, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by ...
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- A9780470028353
- Title
- Brand Vision: How to Energize Your Team to Drive Business Growth
- Author
- David Taylor
- Format/Binding
- Hardback
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 0470028351
- ISBN 13
- 9780470028353
- Publisher
- John Wiley & Sons
- Place of Publication
- Chichester, West Sussex, England
- This edition first published
- 2006
- LCCN
- 2006033488
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Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...