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Brand Vision: How to Energize Your Team to Drive Business Growth

Brand Vision: How to Energize Your Team to Drive Business Growth

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Brand Vision: How to Energize Your Team to Drive Business Growth

by David Taylor

  • New
  • Hardcover
Condition
New
ISBN 10
0470028351
ISBN 13
9780470028353
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About This Item

Hardback. New. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth.

Synopsis

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by ...

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780470028353
Title
Brand Vision: How to Energize Your Team to Drive Business Growth
Author
David Taylor
Format/Binding
Hardback
Book Condition
New
Quantity Available
1
Binding
Hardcover
ISBN 10
0470028351
ISBN 13
9780470028353
Publisher
John Wiley & Sons
Place of Publication
Chichester, West Sussex, England
This edition first published
2006
LCCN
2006033488

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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