Brand Vision
by Taylor, David
David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by ...
Reviews
Review this book!
Available Copies
Brand Vision: How to Energize Your Team to Drive Business Growth
by David Taylor
- Condition
- Used - Very Good
- Binding
- Hardback
- ISBN
- 9780470028353
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, GBR
- Item Price
-
$1.29
Show Details
Description:
Hardback. Very Good. Item Price
$1.29
Brand Vision: How to Energize Your Team to Drive Business Growth
by David Taylor
- Condition
- New
- Binding
- Hardback
- ISBN
- 9780470028353
- Quantity Available
- 1
- Seller
-
Southport, Merseyside, GBR
- Item Price
-
$32.90
Show Details
Description:
Hardback. New. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Item Price
$32.90
Brand Vision: How to Energize Your Team to Drive Business Growth
by Taylor, David
- Condition
- New
- Published
- 2007-01-16
- Binding
- Hardcover
- ISBN
- 9780470028353
- Quantity Available
- 1
- Seller
-
San Diego, California, USA
- Item Price
-
$86.21
Show Details
Description:
Wiley, 2007-01-16. Hardcover. New. New. In shrink wrap. Looks like an interesting title! Item Price
$86.21
Brand Vision – How to Energize Your Team to Drive Business Growth
by David Taylor
- Condition
- New
- Published
- 2007
- Binding
- Hardcover
- ISBN
- 9780470028353
- Quantity Available
- 1
- Seller
-
Exeter, Devon, GBR
- Item Price
-
$38.05
Show Details
Description:
John Wiley & Sons Inc, 2007. Hardcover. New. 1st edition. 284 pages. 9.50x7.50x1.00 inches. Item Price
$38.05
Brand Vision: How to Energize Your Team to Drive Business Growth
by Taylor, David
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN
- 9780470028353
- Quantity Available
- 1
- Seller
-
Newport Coast, California, USA
- Item Price
-
$48.06
Show Details
Description:
hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book. Item Price
$48.06