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Brand Vision: How to Energize Your Team to Drive Business Growth

Brand Vision: How to Energize Your Team to Drive Business Growth

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Brand Vision: How to Energize Your Team to Drive Business Growth

by Taylor, David

  • Used
  • Good
  • Hardcover
Condition
Good
ISBN 10
0470028351
ISBN 13
9780470028353
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About This Item

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Synopsis

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by ...

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Details

Seller
Bonita US (US)
Seller's Inventory #
0470028351.G
Title
Brand Vision: How to Energize Your Team to Drive Business Growth
Author
Taylor, David
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0470028351
ISBN 13
9780470028353
Publisher
John Wiley & Sons
Place of Publication
Chichester, West Sussex, England
This edition first published
2006
LCCN
2006033488

Terms of Sale

Bonita

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Bonita

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Newport Coast, California
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