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Branded Male: Marketing to Men

Branded Male: Marketing to Men

Branded Male: Marketing to Men
Stock Photo: Cover May Be Different

Branded Male: Marketing to Men

by Tungate, Mark

  • Used
  • Good
  • Hardcover
Condition
Good
ISBN 10
0749450118
ISBN 13
9780749450113
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About This Item

Kogan Page, 2008. Hardcover. Good. Former library book; Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

Branded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male’s weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0749450118I3N11
Title
Branded Male: Marketing to Men
Author
Tungate, Mark
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0749450118
ISBN 13
9780749450113
Publisher
Kogan Page
Date Published
2008

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....

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