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Brands: Meaning and Value in Media Culture

Brands: Meaning and Value in Media Culture

Brands: Meaning and Value in Media Culture

Brands: Meaning and Value in Media Culture

by Adam Arvidsson

  • New
  • Paperback
Condition
New
ISBN 10
0415347165
ISBN 13
9780415347167
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Southport, Merseyside, United Kingdom
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About This Item

Paperback / softback. New. Brands are a dominant feature of everyday life. This book argues that brands have become an important tool for transforming everyday life into economic value. The first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9780415347167
Title
Brands: Meaning and Value in Media Culture
Author
Adam Arvidsson
Format/Binding
Paperback / softback
Book Condition
New New
Quantity Available
1
Binding
Paperback
ISBN 10
0415347165
ISBN 13
9780415347167
Publisher
Routledge
Place of Publication
London, Uk
This edition first published
January 17, 2006

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The Saint Bookstore

Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.

About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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