Skip to content

Contagious : Why Things Catch On

Contagious : Why Things Catch On

Contagious : Why Things Catch On

Contagious : Why Things Catch On

by Jonah Berger

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
1451686587
ISBN 13
9781451686586
Seller
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Seattle, Washington, United States
Item Price
$5.99
Or just $5.39 with a
Bibliophiles Club Membership
FREE Shipping to USA Standard delivery: 4 to 8 days
More Shipping Options

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

About This Item

Simon & Schuster, 2016. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.

Synopsis

New York Times bestseller W hat makes things popular? If you said advertising, think again. People donâÈçt listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. HeâÈçs studied why New York Times articles make the paperâÈçs own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If youâÈçve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spreadâÈ'for designing messages, advertisements, and information that people will share. Whether youâÈçre a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.

Reviews

(Log in or Create an Account first!)

You’re rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G1451686587I3N01
Title
Contagious : Why Things Catch On
Author
Jonah Berger
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
1451686587
ISBN 13
9781451686586
Publisher
Simon & Schuster
Place of Publication
Nyc
Date Published
2016

Terms of Sale

ThriftBooks

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

About ThriftBooks

From the largest selection of used titles, we put quality, affordable books into the hands of readers

Glossary

Some terminology that may be used in this description includes:

Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
tracking-