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Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

by Tim Calkins

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  • Paperback
Condition
New
ISBN 10
1137278757
ISBN 13
9781137278753
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About This Item

Paperback / softback. New. Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9781137278753
Title
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Author
Tim Calkins
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
10
Binding
Paperback
ISBN 10
1137278757
ISBN 13
9781137278753
Publisher
Palgrave Macmillan
This edition first published
2014

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The Saint Bookstore

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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