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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks Paperback - 2012
by T. Calkins
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- Title Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
- Author T. Calkins
- Binding Paperback
- Pages 294
- Volumes 1
- Language ENG
- Publisher Palgrave MacMillan
- Date 2012-10-11
- Features Bibliography, Index, Price on Product - Canadian, Table of Contents
- ISBN 9781137278753 / 1137278757
- Weight 0.7 lbs (0.32 kg)
- Dimensions 9.1 x 6.1 x 0.9 in (23.11 x 15.49 x 2.29 cm)
- Library of Congress subjects Strategic planning, Product management
- Dewey Decimal Code 658.401
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Defending Your Brand : How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
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