The Digital Crown: Winning at Content on the Web
by Leibtag, Ahava
- Used
- as new
- Paperback
- first
- Condition
- As New
- ISBN 10
- 0124076742
- ISBN 13
- 9780124076747
- Seller
-
Edmonton, Alberta, Canada
Payment Methods Accepted
About This Item
Morgan Kaufmann, 2013. 1st Edition . Soft cover. As New. As New. May Have Minor Shelf Wear To Edges. - For More Information On Condition. Please See All Photos. In 1997, Bill Gates Famously Said Content Is King. Since Then, The Digital Marketing World Has Been Scrambling To Fulfill This Promise, As We Finally Shift Our Focus To What Consumers Really Want From Our Brands: A Conversation.The Digital Crown Walks You Through The Essentials Of Crafting Great Content: The Fundamentals Of Branding, Messaging, Business Goal Alignment, And Creating Portable, Mobile Content That Is Future-Ready. Systems Create Freedom, And Within This Book You'll Learn The Seven Critical Rules To Align Your Internal And External Content Processes, Including Putting Your Audience First, Involving Stakeholders Early And Often, And Creating Multidisciplinary Content Teams. Complete With Case Studies And Experience Drawn Directly From Global Content Projects, You Are Invited To Observe The Inner Workings Of Successful Content Engagements. You'll Learn How To Juggle The Demands Of It, Design, And Content Teams, While Acquiring All The Practical Tools You Need To Devise A Roadmap For Connecting And Engaging With Your Customers. This Is Your Next Step On The Journey To Creating And Managing Winning Content To Engage Your Audience And Keep Them Coming Back For More.
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Details
- Bookseller
- Alright Bookstore (CA)
- Bookseller's Inventory #
- 003940
- Title
- The Digital Crown: Winning at Content on the Web
- Author
- Leibtag, Ahava
- Format/Binding
- Soft cover
- Book Condition
- New
- Quantity Available
- 1
- Edition
- 1st Edition
- Binding
- Paperback
- ISBN 10
- 0124076742
- ISBN 13
- 9780124076747
- Publisher
- Morgan Kaufmann
- Place of Publication
- New York, Ny
- Date Published
- 2013
- Pages
- 331
- Keywords
- Technology, Education, Programming, Code, Internet, Computer Science
- Bookseller catalogs
- Technology - Computers;
- X weight
- 1 kg
Terms of Sale
Alright Bookstore
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About the Seller
Alright Bookstore
Biblio member since 2022
Edmonton, Alberta
About Alright Bookstore
Welcome to Alright Bookstore, your online haven for a diverse selection of books, nestled in the heart of Edmonton, Alberta, Canada. As a small, internet-exclusive bookshop, we pride ourselves on our commitment to ensuring complete satisfaction with every purchase. Our friendly team is always on hand to respond to your queries about our stock. At Alright Bookstore, we don't just sell books, we strive to create a seamless and enjoyable book-buying experience for you. Your satisfaction is our guarantee.
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Edges
- The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a...
- Shelf Wear
- Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is...