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The Digital Crown: Winning at Content on the Web
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The Digital Crown: Winning at Content on the Web Paperback - 2013 - 1st Edition

by Ahava Leibtag


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  • Title The Digital Crown: Winning at Content on the Web
  • Author Ahava Leibtag
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 358
  • Volumes 1
  • Language ENG
  • Publisher Morgan Kaufmann Publishers, New York, NY
  • Date 2013
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Maps
  • ISBN 9780124076747 / 0124076742
  • Weight 1.65 lbs (0.75 kg)
  • Dimensions 9.2 x 7.5 x 0.7 in (23.37 x 19.05 x 1.78 cm)
  • Library of Congress subjects Branding (Marketing), Internet marketing
  • Library of Congress Catalog Number 2013022878
  • Dewey Decimal Code 658.872
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The Digital Crown: Winning at Content on the Web
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The Digital Crown: Winning at Content on the Web

by Leibtag, Ahava

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The Digital Crown: Winning at Content on the Web
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The Digital Crown: Winning at Content on the Web

by Leibtag, Ahava

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The Digital Crown : Winning at Content on the Web

The Digital Crown : Winning at Content on the Web

by Ahava Leibtag

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Elsevier Science & Technology, 2013. Paperback. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Digital Crown : Winning at Content on the Web
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The Digital Crown : Winning at Content on the Web

by Leibtag, Ahava

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The Digital Crown : Winning at Content on the Web
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The Digital Crown : Winning at Content on the Web

by Leibtag, Ahava

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ISBN 10 / ISBN 13
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The Digital Crown: Winning at Content on the Web
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The Digital Crown: Winning at Content on the Web

by Leibtag, Ahava

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Morgan Kaufmann Pub, 2013. Paperback. New. 1st edition. 358 pages. 9.25x7.50x1.00 inches.
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The Digital Crown: Winning at Content on the Web

The Digital Crown: Winning at Content on the Web

by Ahava Leibtag

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Paperback / softback. New. In 1997, Bill Gates famously said "Content is king." This title walks you through the essentials of crafting great content: the fundamentals of branding, messaging, business goal alignment, and creating portable, mobile content that is future-ready.
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The Digital Crown: Winning at Content on the Web
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The Digital Crown: Winning at Content on the Web

by Leibtag, Ahava

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Morgan Kaufmann, 2013. 1st Edition . Soft cover. As New. As New. May Have Minor Shelf Wear To Edges. - For More Information On Condition. Please See All Photos. In 1997, Bill Gates Famously Said Content Is King. Since Then, The Digital Marketing World Has Been Scrambling To Fulfill This Promise, As We Finally Shift Our Focus To What Consumers Really Want From Our Brands: A Conversation.The Digital Crown Walks You Through The Essentials Of Crafting Great Content: The Fundamentals Of Branding, Messaging, Business Goal Alignment, And Creating Portable, Mobile Content That Is Future-Ready. Systems Create Freedom, And Within This Book You'll Learn The Seven Critical Rules To Align Your Internal And External Content Processes, Including Putting Your Audience First, Involving Stakeholders Early And Often, And Creating Multidisciplinary Content Teams. Complete With Case Studies And Experience Drawn Directly From Global Content Projects, You Are Invited To Observe The Inner Workings Of Successful… Read More
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The Digital Crown: Winning at Content on the Web
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The Digital Crown: Winning at Content on the Web

by Leibtag, Ahava

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Used - Good
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Paperback
ISBN 10 / ISBN 13
9780124076747 / 0124076742
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The Digital Crown : Winning At Content On The Web (Pb)
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The Digital Crown : Winning At Content On The Web (Pb)

by Leibtag

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Binding
Paperback
ISBN 10 / ISBN 13
9780124076747 / 0124076742
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