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The Digital Economy: Promise and Peril In The Age of Networked Intelligence Paperback - 1997 - 1st Edition

by Tapscott, Don

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McGraw-Hill. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.

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  • Title The Digital Economy: Promise and Peril In The Age of Networked Intelligence
  • Author Tapscott, Don
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher McGraw-Hill, Blacklick, Ohio, U.S.A.
  • Date May 1, 1997
  • Bookseller's Inventory # V13C-02134
  • ISBN 9780070633421 / 0070633428
  • Weight 1.06 lbs (0.48 kg)
  • Dimensions 9.01 x 5.97 x 1.03 in (22.89 x 15.16 x 2.62 cm)
  • Library of Congress Catalog Number 95-37962
  • Dewey Decimal Code 004.6


This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, Growing Up Digital makes a compelling distinction between the baby boomer's passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet. Tapscott shows how children, empowered by new technology, are taking the reigns from their boomer parents and making inroads into all areas of society, including our education system, the government, and economy. The result is a timely, revealing look at our digital future that kids and their parents will find both fascinating and instructive.

From the publisher

This work reveals how the new technology and business strategies have transformed not only business processes, but also the way products and services are created and marketed, the structure and goals of the enterprise, the dynamics of competition, and all the rules for business success.

First line

When the Atlanta-based rock band R.E.M. went on tour in 1995, the first time the supergroup had played so extensively in five years, much of the promotional efforts was focused on the Internet.