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Emotional Branding : The New Paradigm for Connecting Brands to People

Emotional Branding : The New Paradigm for Connecting Brands to People

Emotional Branding : The New Paradigm for Connecting Brands to People
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Emotional Branding : The New Paradigm for Connecting Brands to People

by Gobé, Marc

  • Used
Condition
Used - Good
ISBN 10
1581150784
ISBN 13
9781581150780
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About This Item

Skyhorse Publishing Company, Incorporated. Used - Good. Used book that is in clean, average condition without any missing pages.

Synopsis

Marc Gobé is the co-founder and former CEO of Desgrippes Gobé, one of the top 10 branding firms in the world. He is now the President of Emotional Branding LLC, a NY-based experiemental think tank and consulting firm. Designer, photographer, filmmaker, respected author, and sought after public speaker, Gobé focuses on connecting brands emotionally with people in a positive way. Marc Gobé has received numerous design awards from publications and institutions including ID magazine, Interiors , Graphis , VM+SD , the Brand Design Association, the Art Directors Club, and Clio. He is a member of the exclusive world-class network of Vantage Marketplace LLC, a subsidiary of Goldman Sachs. Marc has been profiled in and has written articles for most leading international media brands in North and South America, Europe, and Asia. He is a regular design columnist on BusinessWeek.com. Gobé is the author of three previous books with Allworth Press, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007) .

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
GRP95360060
Title
Emotional Branding : The New Paradigm for Connecting Brands to People
Author
Gobé, Marc
Book Condition
Used - Good
Quantity Available
1
Binding
Hardcover
ISBN 10
1581150784
ISBN 13
9781581150780
Publisher
Skyhorse Publishing Company, Incorporated
Place of Publication
New York, New York, U.s.a.
This edition first published
January 15, 2001

Terms of Sale

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Better World Books

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