Emotional Branding

by Gobe, Marc

Marc Gobé is the co-founder and former CEO of Desgrippes Gobé, one of the top 10 branding firms in the world. He is now the President of Emotional Branding LLC, a NY-based experiemental think tank and consulting firm. Designer, photographer, filmmaker, respected author, and sought after public speaker, Gobé focuses on connecting brands emotionally with people in a positive way. Marc Gobé has received numerous design awards from publications and institutions including ID magazine, Interiors, Graphis, VM+SD, the Brand Design Association, the Art Directors Club, and Clio. He is a member of the exclusive world-class network of Vantage Marketplace LLC, a subsidiary of Goldman Sachs. Marc has been profiled in and has written articles for most leading international media brands in North and South America, Europe, and Asia. He is a regular design columnist on BusinessWeek.com. Gobé is the author of three previous books with Allworth Press, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007).

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Emotional Branding

Emotional Branding

by Marc Gobe

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2010
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9781581156720
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Allworth. Very Good. 22.9 x 15 x 2.8 centimetres (0.3. Paperback. 2010. 352 pages.<br>Emotional Branding is the best selling revolutionar y business book that has created a movement in branding circles b y shifting the focus from products to people. The 10 Commandments of Emotional Branding have become a new benchmark for marketing and creative professionals, emotional branding… Read more about this item
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Emotional Branding : The New Paradigm for Connecting Brands to People

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Emotional Branding: The New Paradigm for Connecting Brands to People

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Emotional Branding: The New Paradigm for Connecting Brands to People

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Emotional Branding: The New Paradigm for Connecting Brands to People

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UsedAcceptable. The item is very worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting,… Read more about this item
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Emotional Branding

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Emotional Branding: The New Paradigm for Connecting Brands to People

Emotional Branding: The New Paradigm for Connecting Brands to People

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Allworth Pr, 2010. Paperback. New. upd rev edition. 325 pages. 9.00x7.75x0.75 inches.
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Emotional Branding: The New Paradigm for Connecting Brands to People

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