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Endorsements in Advertising: A Social History

Endorsements in Advertising: A Social History

Endorsements in Advertising: A Social History
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Endorsements in Advertising: A Social History

by Kerry Segrave

  • New
  • Paperback
Condition
New
ISBN 10
078642043X
ISBN 13
9780786420438
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About This Item

Paperback / softback. New. The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
B9780786420438
Title
Endorsements in Advertising: A Social History
Author
Kerry Segrave
Format/Binding
Paperback / softback
Book Condition
New New
Quantity Available
10
Binding
Paperback
ISBN 10
078642043X
ISBN 13
9780786420438
Publisher
McFarland & Company
This edition first published
March 2005

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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