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Endorsements in Advertising: A Social History
by Kerry Segrave
- New
- Paperback
- Condition
- New
- ISBN 10
- 078642043X
- ISBN 13
- 9780786420438
- Seller
-
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
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About This Item
Paperback / softback. New. The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.
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Details
- Bookseller
- The Saint Bookstore (GB)
- Bookseller's Inventory #
- B9780786420438
- Title
- Endorsements in Advertising: A Social History
- Author
- Kerry Segrave
- Format/Binding
- Paperback / softback
- Book Condition
- New New
- Quantity Available
- 10
- Binding
- Paperback
- ISBN 10
- 078642043X
- ISBN 13
- 9780786420438
- Publisher
- McFarland & Company
- This edition first published
- March 2005
Terms of Sale
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
About the Seller
The Saint Bookstore
Biblio member since 2018
Southport, Merseyside
About The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glossary
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...