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Endorsements in Advertising: A Social History
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Endorsements in Advertising: A Social History Paperback - 2005

by Kerry Segrave


Details

  • Title Endorsements in Advertising: A Social History
  • Author Kerry Segrave
  • Binding Paperback
  • Pages 231
  • Volumes 1
  • Language ENG
  • Publisher McFarland & Company
  • Date March 2005
  • Illustrated Yes
  • Features Bibliography, Index, Table of Contents
  • ISBN 9780786420438 / 078642043X
  • Weight 0.72 lbs (0.33 kg)
  • Dimensions 8.58 x 6.26 x 0.53 in (21.79 x 15.90 x 1.35 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Advertising - United States - History - 20th, Advertising - Moral and ethical aspects -
  • Library of Congress Catalog Number 2005001968
  • Dewey Decimal Code 659.104

About the author

Cultural historian Kerry Segrave is the author of dozens of books on such diverse topics as drive-in theaters, ticket-scalping, lie detectors, jukeboxes, smoking and shoplifting. He lives in British Columbia.
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Endorsements in Advertising: A Social History

Endorsements in Advertising: A Social History

by Segrave, Kerry

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Paperback
ISBN 10 / ISBN 13
9780786420438 / 078642043X
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McFarland & Company, 2005. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Endorsements in Advertising : A Social History
Stock Photo: Cover May Be Different

Endorsements in Advertising : A Social History

by Segrave, Kerry

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780786420438 / 078642043x
Quantity Available
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McFarland & Company, Incorporated Publishers. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Endorsements in Advertising : A Social History
Stock Photo: Cover May Be Different

Endorsements in Advertising : A Social History

by Segrave, Kerry

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780786420438 / 078642043x
Quantity Available
1
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McFarland & Company, Incorporated Publishers. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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Endorsements in Advertising: A Social History
Stock Photo: Cover May Be Different

Endorsements in Advertising: A Social History

by Kerry Segrave

  • New
  • Paperback
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Paperback
ISBN 10 / ISBN 13
9780786420438 / 078642043x
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Paperback / softback. New. The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.
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Endorsements In Advertising: A Social History
Stock Photo: Cover May Be Different

Endorsements In Advertising: A Social History

by Kerry Segrave

  • New
  • Paperback
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New
Binding
Paperback
ISBN 10 / ISBN 13
9780786420438 / 078642043X
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McFarland & Co Inc Pub, 2005. Paperback. New. 231 pages. 8.75x6.00x0.75 inches.
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Endorsements in Advertising: A Social History
Stock Photo: Cover May Be Different

Endorsements in Advertising: A Social History

by Segrave, Kerry

  • Used
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  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9780786420438 / 078642043X
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