Global Marketing Management (7th Edition) by Warren J. Keegan - 2001-07-23

Used - Good. Used book that is in clean, average condition without any missing pages.

UsedVeryGood. *****HARDCOVER COPY***** Cover has some wear and dents. Clean pages.

Prentice Hall PTR, 2001. Paperback. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Prentice Hall PTR, 2001. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Prentice Hall, 2002. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1500grams, ISBN:9780130332714

Prentice Hall International series in marketing Case studies, Auflage: 0007 (Juli 2001). Auflage: 0007 (Juli 2001). Hardcover . 25,7 x 20,6 x 2,8 cm. For courses in International Marketing and Global Marketing. This is the leading MBA text in international marketing-with comprehensive cases.This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing. Specific chapter topics examine the global economic environment; the social and cultural environment; the political, legal, and regulatory environments; global customers; global marketing information systems and research; global targeting, segmenting and positioning; entry and expansion strategies: marketing and sourcing; cooperation and global strategic partnerships; competitive analysis and strategy; product decisions; pricing decisions; channels and physical distribution; global advertising; promotion: personal selling, public relations, sales… Read More

hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.

Pearson College Div, 2001-07-01. Hardcover. New. New. In shrink wrap. Looks like an interesting title!

Prentice Hall, 2001. Paperback. New. 7th edition. 617 pages. 10.25x7.50x1.25 inches.