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Integrated Advertising, Promotion and Marketing Communications (4th Edition) by  Donald E  Kenneth E.; Baack - Paperback - from Textbookplaza and Biblio.com

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Integrated Advertising, Promotion and Marketing Communications (4th Edition)

by Clow, Kenneth E.; Baack, Donald E

Condition: Fine


Prentice Hall. PAPERBACK. 0136079423 Instructor's Edition; Like New and in great condition with no missing or damaged pages. We ship daily except on Sundays. Need it urgently? Upgrade to Expedited. In Stock. . Fine.

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.



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