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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

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Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E

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  • Paperback
Condition
Used: Good
ISBN 10
0132538962
ISBN 13
9780132538961
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About This Item

Pearson, 0000-00-00. 5. paperback. Used: Good.

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG0132538962
Title
Integrated Advertising, Promotion, and Marketing Communications
Author
Clow, Kenneth E
Format/Binding
Paperback
Book Condition
Used: Good
Quantity Available
1
Edition
5
ISBN 10
0132538962
ISBN 13
9780132538961
Publisher
Pearson
Place of Publication
U.s.a.
Date Published
0000-00-00

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HOUSTON, Texas

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