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Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

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Integrated Advertising, Promotion, and Marketing Communications (6th Edition)

by Clow, Kenneth E.; Baack, Donald E

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
0133126242
ISBN 13
9780133126242
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About This Item

Pearson, 2013-02-14. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Details

Bookseller
SGS Trading Inc US (US)
Bookseller's Inventory #
SKU0194735
Title
Integrated Advertising, Promotion, and Marketing Communications (6th Edition)
Author
Clow, Kenneth E.; Baack, Donald E
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
2
ISBN 10
0133126242
ISBN 13
9780133126242
Publisher
Pearson
Place of Publication
Upper Saddle River, Nj, U.s.a.
Date Published
2013-02-14
X weight
31 oz

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SGS Trading Inc

Seller rating:
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Franklin Lakes, New Jersey

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