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Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

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Integrated Advertising, Promotion, and Marketing Communications (7th Edition)

by Clow, Kenneth E.; Baack, Donald E

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ISBN 10
0133866335
ISBN 13
9780133866339
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Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Details

Bookseller
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Bookseller's Inventory #
0133866335-11-1
Title
Integrated Advertising, Promotion, and Marketing Communications (7th Edition)
Author
Clow, Kenneth E.; Baack, Donald E
Book Condition
Used - Good
Quantity Available
1
Edition
7
Binding
Paperback
ISBN 10
0133866335
ISBN 13
9780133866339
Publisher
Pearson
This edition first published
2015-01

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