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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

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Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E./ Baack, Donald E

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  • Paperback
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ISBN 10
0133866335
ISBN 13
9780133866339
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About This Item

Pearson College Div, 2015. Paperback. New. 7th edition. 504 pages. 10.80x8.40x0.80 inches.

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Details

Bookseller
Revaluation Books GB (GB)
Bookseller's Inventory #
1-0133866335
Title
Integrated Advertising, Promotion, and Marketing Communications
Author
Clow, Kenneth E./ Baack, Donald E
Format/Binding
Paperback
Book Condition
New
Quantity Available
1
ISBN 10
0133866335
ISBN 13
9780133866339
Publisher
Pearson College Div
Date Published
2015

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Revaluation Books

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About the Seller

Revaluation Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2020
Exeter, Devon

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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