Integrated Advertising, Promotion, and Marketing Communications
by Clow, Kenneth E./ Baack, Donald E
- New
- Paperback
- Condition
- New
- ISBN 10
- 0133866335
- ISBN 13
- 9780133866339
- Seller
-
Exeter, Devon, United Kingdom
Payment Methods Accepted
About This Item
Synopsis
For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
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Details
- Bookseller
- Revaluation Books (GB)
- Bookseller's Inventory #
- 1-0133866335
- Title
- Integrated Advertising, Promotion, and Marketing Communications
- Author
- Clow, Kenneth E./ Baack, Donald E
- Format/Binding
- Paperback
- Book Condition
- New
- Quantity Available
- 1
- ISBN 10
- 0133866335
- ISBN 13
- 9780133866339
- Publisher
- Pearson College Div
- Date Published
- 2015
Terms of Sale
Revaluation Books
About the Seller
Revaluation Books
About Revaluation Books
Glossary
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...