Integrated Advertising, Promotion, and Marketing Communications(Instructor's Ed)
by Kenneth E. Clow, Donald E Baack
- Used
- Paperback
- Condition
- Good Condition
- ISBN 10
- 0133866335
- ISBN 13
- 9780133866339
- Seller
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Blacksburg, Virginia, United States
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About This Item
Synopsis
For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
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Details
- Bookseller
- BookHolders (US)
- Bookseller's Inventory #
- 6483621
- Title
- Integrated Advertising, Promotion, and Marketing Communications(Instructor's Ed)
- Author
- Kenneth E. Clow, Donald E Baack
- Book Condition
- Used - Good Condition
- Quantity Available
- 1
- Edition
- [ Edition: Seventh ]
- Binding
- Paperback
- ISBN 10
- 0133866335
- ISBN 13
- 9780133866339
- Publisher
- Pearson
- This edition first published
- 2015-01
- Keywords
- 0133866335i
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Glossary
Some terminology that may be used in this description includes:
- PUB
- Common abbreviation for 'published'