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The Longer Long Tail: How Endless Choice Is Creating Unlimited Demand

The Longer Long Tail: How Endless Choice Is Creating Unlimited Demand

The Longer Long Tail: How Endless Choice Is Creating Unlimited Demand

The Longer Long Tail: How Endless Choice Is Creating Unlimited Demand

by Anderson, Chris

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
1847940366
ISBN 13
9781847940360
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About This Item

Random House Business Books, 2010. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G1847940366I3N00
Title
The Longer Long Tail: How Endless Choice Is Creating Unlimited Demand
Author
Anderson, Chris
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
1
ISBN 10
1847940366
ISBN 13
9781847940360
Publisher
Random House Business Books
Date Published
2010

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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