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MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

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MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

by Aaker, David A

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  • as new
  • Hardcover
Condition
As New/As New
ISBN 10
0029001013
ISBN 13
9780029001011
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About This Item

Riverside, NJ: Simon & Schuster, 1991. Hardcover. As New/As New. Type: Book In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. This book has 299 pages and is illustrated.

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Details

Bookseller
Folded Corner Books US (US)
Bookseller's Inventory #
008708
Title
MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
Author
Aaker, David A
Format/Binding
Hardcover
Book Condition
New As New
Jacket Condition
As New
Quantity Available
1
ISBN 10
0029001013
ISBN 13
9780029001011
Publisher
Simon & Schuster
Place of Publication
Riverside, NJ
Date Published
1991

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About the Seller

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