Marketing: Introduction, 6th
by Armstrong, Gary; Kotler, Philip
- Used
- Paperback
- Condition
- Very Good Condition
- ISBN 10
- 0130351334
- ISBN 13
- 9780130351333
- Seller
-
Burgin, Kentucky, United States
Payment Methods Accepted
About This Item
Synopsis
For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- A2zbooks (US)
- Bookseller's Inventory #
- ABE571521014
- Title
- Marketing: Introduction, 6th
- Author
- Armstrong, Gary; Kotler, Philip
- Format/Binding
- Softcover
- Book Condition
- Used - Very Good Condition
- Quantity Available
- 1
- Edition
- 6th Edition
- Binding
- Paperback
- ISBN 10
- 0130351334
- ISBN 13
- 9780130351333
- Publisher
- Prentice Hall
- Place of Publication
- Upper Saddle River, NJ
- Date Published
- 2003
- Keywords
- BZDB42 MANAGEMENT BUSINESS ADMINISTRATION ECONOMICS MARKETING Marketing Introduction 6th
Terms of Sale
A2zbooks
When ordering books especially textbooks it is best to determine the correct ISBN number before placing the order. If you are unsure about an item email us at a2zbooks@bellsouth.net or give us a call at 859-748-0224 and we will be happy to assist you with your purchase. Customers must receive prior authorization from A2zbooks before returning an item. All returned items must include the order number. This can be hand written, but please include the order number with the book. Items must be returned within 10 days from date received. Sealed and shrink wrapped items that have been opened by customer are non-returnable. Computer Software that has been opened is not eligible for return. Books must be returned in original condition. Items that are ordered incorrectly by customer are not eligible for return.