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For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.


Available copies: Marketing By Kotler, Philip; Armstrong, Gary


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image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X NEW TEXTBOOK, SHIPS WITH EMAILED TRACKING FROM USA . New.

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Price: $537.69


image of Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)

Marketing: An Introduction Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 0134472497 . New. 2014.

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Price: $418.99


Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. LOOSE LEAF. 0134421906 Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc... . Very Good.

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Price: $403.83


image of Marketing: An Introduction (11th Edition)

Marketing: An Introduction (11th Edition)

Armstrong, Gary; Kotler, Philip

Prentice Hall. PAPERBACK. 0132744031 New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $286.79


image of Marketing: An Introduction (10th Edition)

Marketing: An Introduction (10th Edition)

Armstrong, Gary; Kotler, Philip

Prentice Hall. PAPERBACK. 0136102433 New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $334.90


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary, Kotler, Philip

Pearson , 2016. Paperback. LIKE NEW. Like New

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Price: $325.66


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good.

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Price: $298.95


image of Marketing: An Introduction (with MyMarketingLab and Pearson EText Student Access Code Card)

Marketing: An Introduction (with MyMarketingLab and Pearson EText Student Access Code Card)

Gary Armstrong; Philip Kotler

2010-04-01. Good. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!

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Price: $292.09


Marketing: An Introduction, Student Value Edition (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. LOOSE LEAF. 013413219X New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $289.07


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA . Good.

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Price: $279.00


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Kotler, Philip; Armstrong, Gary

Pearson, 2016-02-06. Paperback. Used:Good.

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Price: $276.58


Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013478734X BRAND NEW W/FAST SHIPPING! This item is: Marketing: An Introduction Plus 2017 MyLab Marketing with Pearson eText -- Access Card Package, 13th Ed., 2017, by Armstrong, Gary^Kotler, Philip; FORMAT: Paperback Bound w/ Access Card; ISBN: 9780134787343. Choose Expedited for fastest shipping! Our 98%+ rating proves our commitment! We cannot ship to PO Boxes/APO address. To avoid ordering the wrong item, please check your item's ISBN number! . New.

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Price: $270.19


Marketing: An Introduction, Student Value Edition (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. LOOSE LEAF. 013413219X US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA . Good.

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Price: $248.62


image of Marketing: An Introduction (12th Edition)

Marketing: An Introduction (12th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 0133451275 New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $197.99


image of Marketing: An Introduction, Student Value Edition (10th Edition)

Marketing: An Introduction, Student Value Edition (10th Edition)

Armstrong, Gary; Kotler, Philip

Prentice Hall, 2010-01-24. Loose Leaf. Good. No International ShippingGood condition. Used books doesn't include any access code, CD or other supplements. For returns always contact us

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Price: $229.50


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good. No International ShippingGood condition. Quick ship! Used book doesn't include any access code, CD or other supplements. For returns contact us

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Price: $229.50


image of Marketing: An Introduction Student Value

Marketing: An Introduction Student Value

Armstrong, Gary; Kotler, Philip

Prentice Hall, 2012-01-18. Loose Leaf. Good. No International ShippingGood condition. Used books doesn't include any access code, CD or other supplements. For returns always contact us

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Price: $229.50


image of Marketing: An Introduction, Student Value Edition (12th Edition)

Marketing: An Introduction, Student Value Edition (12th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. LOOSE LEAF. 0133451283 New Textbook, Ships with Emailed Tracking from USA . New.

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Price: $228.57


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X Brand New! Fast Shipping! Free USPS Tracking Number. Excellent Customer Service! . New.

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Price: $223.99


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition. Has moderate water damage but still a good reading copy. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Good.

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Price: $185.86


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X Orders ship same or next business day w/ free tracking. Choose Expedited shipping for fastest (2-6 business day) delivery. Satisfaction Guaranteed . New.

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Price: $194.15


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. Paperback. 013414953X 13th Edition. Review copy. Looks like new. Clean text. SATISF GNTD + SHIPS W/IN 24 HRS. Sorry, no APO deliveries. Ships in a padded envelope with free tracking. N8I . Very Good. 2016-02-06. 13.

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Price: $189.97


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X Has moderate shelf wear, highlighting, underlining and/or writing. Great used condition. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Good.

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Price: $185.86


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. PAPERBACK. 013414953X Has moderate shelf and/or corner wear. Great used condition. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Very Good. 2016-02-06.

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Price: $185.86


image of Marketing: An Introduction and MyMarketingLab Package, 9th Edition

Marketing: An Introduction and MyMarketingLab Package, 9th Edition

Gary Armstrong, Philip Kotler

Prentice Hall, 2008-08-01. 9th. Paperback. Used:Good.

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Price: $184.72


Marketing: An Introduction, Student Value Edition (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-11. Loose Leaf. Good.

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Price: $179.95


Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good. This is an international edition textbook (same content, just cheaper!!). May not contain supplementary materials. Book in 'Good' Condition and will show signs of use, but will NOT contain writing, underlining, &/or highlighting within. Second day shipping available. Ships same or next day.This is the U.S. student edition as pictured unless otherwise stated.

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Price: $169.97


Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good. ***This is an INTERNATIONAL edition textbook (same content, just cheaper!!).*** Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CDs, etc. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good. This is an international edition textbook (same content, just cheaper!!). May not contain supplementary materials. Book in 'Good' Condition and will show signs of use, but will NOT contain writing, underlining, &/or highlighting within. Second day shipping available. Ships same or next day.This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Kotler, Philip; Armstrong, Gary

Pearson, 2016-02-06. Paperback. Acceptable. ***THIS IS A TEACHER'S EDITION TEXTBOOK! THE SAME CONTENT JUST CHEAPER!*** Book in "Acceptable" condition. Will show clear signs of use with water damage to pages and worn, bent or torn covers. 2nd day shipping offered. Ships same or next day!!! Used books may not contain supplements such as access codes or CD's. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good. ***THIS IS AN INTERNATIONAL EDITION TEXTBOOK! THE SAME CONTENT JUST CHEAPER!*** Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CD's, etc. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good. ***This is a paperback, INTERNATIONAL EDITION textbook (same content, just cheaper!!).*** Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CDs, etc. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good. ***This is an international edition textbook (same content, just cheaper!!).***Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CDs, etc. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Acceptable. ***This is an international edition textbook (same content, just cheaper!!).***Book in "Acceptable" condition. Will show clear signs of use with water damage to pages and worn, bent or torn covers. 2nd day shipping offered. Ships same or next day!!! Used books may not contain supplements such as access codes or CD's. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good. ***This is an INTERNATIONAL EDITION textbook (same content, just cheaper!!).*** Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CDs, etc. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good. ***THIS IS A TEACHER'S EDITION TEXTBOOK! THE SAME CONTENT JUST CHEAPER!*** Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CD's, etc. We have the best customer service!This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


Marketing: An Introduction (13th Edition)

Kotler, Philip; Armstrong, Gary

Pearson, 2016-02-06. Paperback. Good. ***THIS IS AN INTERNATIONAL EDITION TEXTBOOK! THE SAME CONTENT JUSTCHEAPER!*** Book in 'Good' Condition and will show signs of use, and may contain writing,underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or nextbusiness day. Used books may not contain supplements such as access codes, CDs, etc. Wehave the best customer service online!This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good. This is an international edition textbook (same content, just cheaper!!). May not contain supplementary materials. Book in 'Good' Condition and will show signs of use, but will NOT contain writing, underlining, &/or highlighting within. Second day shipping available. Ships same or next day.This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good. ***This is a paperback, INTERNATIONAL EDITION textbook (same content, just cheaper!!).*** Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CDs, etc. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson, 2016-02-06. Paperback. Good. ***THIS IS A TEACHER'S EDITION TEXTBOOK! THE SAME CONTENT JUST CHEAPER!*** Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CD's, etc. We have the best customer service!This is the U.S. student edition as pictured unless otherwise stated.

trust seal

Price: $169.97


Marketing: An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson eText -- Access Card Package

Gary Armstrong, Philip Kotler

[ Edition: thirteenth ]. Excellent Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Pearson Pub Date: 4/3/2017 Binding: Loose Leaf Pages: 672

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Price: $160.42


Marketing: An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson eText -- Access Card Package

Gary Armstrong, Philip Kotler

[ Edition: thirteenth ]. Excellent Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Pearson Pub Date: 4/3/2017 Binding: Loose Leaf Pages: 672

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Price: $160.42


Marketing: An Introduction, Student Value Edition Plus 2017 MyMarketingLab with Pearson eText -- Access Card Package

Gary Armstrong, Philip Kotler

[ Edition: thirteenth ]. Excellent Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Pearson Pub Date: 4/3/2017 Binding: Loose Leaf Pages: 672

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Price: $160.42


image of Marketing: An Introduction (11th Edition)

Marketing: An Introduction (11th Edition)

Gary Armstrong, Philip Kotler

Prentice Hall, 2012-01-21. 11. Paperback. Used:Good.

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Price: $140.79


image of Marketing: An Introduction (13th Edition)

Marketing: An Introduction (13th Edition)

Kotler, Philip,Armstrong, Gary

Pearson, 2016-02-06. Paperback. VeryGood. 10.8268 inches 8.5433 inches.

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Price: $137.11


Marketing: An Introduction (13th Global Edition)

Gary Armstrong Philip Kotler

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $134.39


Marketing: An Introduction (13th Global Edition)

Gary Armstrong Philip Kotler

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $134.39


Marketing: An Introduction (13th Global Edition) - Does NOT include MyLab or Access Card Package

Gary Armstrong Philip Kotler

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $134.39


Marketing: An Introduction (13th Global Edition) - Does NOT include MyLab or Access Card Package

Gary Armstrong Philip Kotler

Softcover. NEW. International Edition Book - Brand New with different ISBN and title! Fast reliable shipping, please contact us for any query. Supplemental items not usually included.

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Price: $134.39


Marketing: An Introduction, Student Value Edition (13th Edition)

Armstrong, Gary; Kotler, Philip

Pearson. LOOSE LEAF. 013413219X Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc... . Good.

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Price: $133.21