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Marketing : An Introduction

Marketing : An Introduction

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Marketing : An Introduction

by Kotler, Philip, Armstrong, Gary

  • Used
Condition
Used - Very Good
ISBN 10
0131424106
ISBN 13
9780131424104
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About This Item

Pearson Education, Limited. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
GRP73127474
Title
Marketing : An Introduction
Author
Kotler, Philip, Armstrong, Gary
Book Condition
Used - Very Good
Quantity Available
1
Binding
Paperback
ISBN 10
0131424106
ISBN 13
9780131424104
Publisher
Pearson Education, Limited
Place of Publication
Upper Saddle River, Nj
This edition first published
February 18, 2004

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Better World Books

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