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Marketing: An Introduction, 7th Edition

Marketing: An Introduction, 7th Edition

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Marketing: An Introduction, 7th Edition

by Armstrong, Gary; Kotler, Philip

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  • Paperback
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ISBN 10
0131424106
ISBN 13
9780131424104
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About This Item

Pearson College Div, 2004-01-01. Paperback. Acceptable. 132x16x168.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
Your Online Bookstore US (US)
Bookseller's Inventory #
0131424106-4-25671309
Title
Marketing: An Introduction, 7th Edition
Author
Armstrong, Gary; Kotler, Philip
Format/Binding
Paperback
Book Condition
Used - Acceptable
Quantity Available
1
ISBN 10
0131424106
ISBN 13
9780131424104
Publisher
Pearson College Div
Place of Publication
Upper Saddle River, Nj
Date Published
2004-01-01
Size
132x16x168
X weight
54 oz

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Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Houston, Texas

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