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Marketing : An Introduction

Marketing : An Introduction

Marketing : An Introduction

Marketing : An Introduction

by Gary Armstrong; Philip Kotler

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  • as new
  • Paperback
Condition
As New
ISBN 10
0131424106
ISBN 13
9780131424104
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About This Item

Prentice Hall PTR, 2004. Paperback. As New. Disclaimer:Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0131424106I2N00
Title
Marketing : An Introduction
Author
Gary Armstrong; Philip Kotler
Format/Binding
Paperback
Book Condition
New As New
Quantity Available
1
ISBN 10
0131424106
ISBN 13
9780131424104
Publisher
Prentice Hall PTR
Place of Publication
Upper Saddle River, Nj
Date Published
2004

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ThriftBooks

Seller rating:
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Seattle, Washington

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