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Marketing: An Introduction

Marketing: An Introduction

Marketing: An Introduction
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Marketing: An Introduction

by Philip Kotler; Gary Armstrong

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0132527103
ISBN 13
9780132527101
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About This Item

Prentice Hall College Div, 1997. Hardcover. Good.

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
Ergodebooks US (US)
Bookseller's Inventory #
SONG0132527103
Title
Marketing: An Introduction
Author
Philip Kotler; Gary Armstrong
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0132527103
ISBN 13
9780132527101
Publisher
Prentice Hall College Div
Place of Publication
Upper Saddle River
Date Published
1997

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Ergodebooks

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HOUSTON, Texas

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