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Marketing: An Introduction, (SVE) Value Package (includes MyMarketingLab with E-Book Student Access for Marketing: An Introduction) (9th Edition)

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Marketing: An Introduction, (SVE) Value Package (includes MyMarketingLab with E-Book Student Access for Marketing: An Introduction) (9th Edition)

by Kotler, Philip, Armstrong, Gary

  • Used
Condition
Like New
ISBN 10
0131360876
ISBN 13
9780131360877
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About This Item

Prentice Hall, 2008-08-08. Loose Leaf. Like New. 0.9000 in x 10.8000 in x 8.1000 in. Mint condition

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
BOOKMONGER LTD US (US)
Bookseller's Inventory #
mon0000404195
Title
Marketing: An Introduction, (SVE) Value Package (includes MyMarketingLab with E-Book Student Access for Marketing: An Introduction) (9th Edition)
Author
Kotler, Philip, Armstrong, Gary
Format/Binding
Loose Leaf
Book Condition
New Like New
Quantity Available
1
Binding
Unknown
ISBN 10
0131360876
ISBN 13
9780131360877
Publisher
Prentice Hall
Date Published
2008-08-08
Size
0.9000 in x 10.8000 in x 8.1000
Bookseller catalogs
Book;
X weight
2.9000 lb

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BOOKMONGER LTD

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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HILLSIDE, New Jersey

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