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Marketing Management

Marketing Management

Marketing Management
Stock Photo: Cover May Be Different

Marketing Management

by Kotler, Philip, Keller, Kevin Lane

  • Used
Condition
Used - Very Good
ISBN 10
0131457578
ISBN 13
9780131457577
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About This Item

Pearson Education, Limited. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Synopsis

Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
GRP9315966
Title
Marketing Management
Author
Kotler, Philip, Keller, Kevin Lane
Book Condition
Used - Very Good
Quantity Available
1
Binding
Hardcover
ISBN 10
0131457578
ISBN 13
9780131457577
Publisher
Pearson Education, Limited
Place of Publication
Lebanon, Indiana, USA
This edition first published
January 1, 2006

Terms of Sale

Better World Books

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About the Seller

Better World Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2005
Mishawaka, Indiana

About Better World Books

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