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Marketing Management

Marketing Management

Marketing Management

Marketing Management

by Philip Kotler; Kevin Lane Keller

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0131457578
ISBN 13
9780131457577
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About This Item

Prentice Hall PTR, 2005. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0131457578I3N00
Title
Marketing Management
Author
Philip Kotler; Kevin Lane Keller
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0131457578
ISBN 13
9780131457577
Publisher
Prentice Hall PTR
Place of Publication
Lebanon, Indiana, USA
Date Published
2005

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Jacket
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