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Marketing Management
by Philip Kotler, Kevin Lane Keller
- Used
- Hardcover
- Condition
- Good Condition
- ISBN 10
- 0131457578
- ISBN 13
- 9780131457577
- Seller
-
Blacksburg, Virginia, United States
Payment Methods Accepted
About This Item
[ Edition: twelfth ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: SOME ] [ Writing: NONE ] Frayed cover corner. Publisher: Prentice Hall Pub Date: 3/1/2005 Binding: Hardcover Pages: 816
Synopsis
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Details
- Bookseller
- BookHolders (US)
- Bookseller's Inventory #
- 6281640
- Title
- Marketing Management
- Author
- Philip Kotler, Kevin Lane Keller
- Book Condition
- Used - Good Condition
- Quantity Available
- 1
- Edition
- [ Edition: twelfth ]
- Binding
- Hardcover
- ISBN 10
- 0131457578
- ISBN 13
- 9780131457577
- Publisher
- Prentice Hall
- Place of Publication
- Lebanon, Indiana, USA
- This edition first published
- January 1, 2006
- Keywords
- 0131457578
Terms of Sale
BookHolders
30 Day Return Policy.
About the Seller
BookHolders
Biblio member since 2004
Blacksburg, Virginia
About BookHolders
Cheap Books.
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Glossary
Some terminology that may be used in this description includes:
- PUB
- Common abbreviation for 'published'