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Marketing Research

Marketing Research

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Marketing Research

by Burns, Alvin C., Bush, Ronald F

  • Used
Condition
Used - Very Good
ISBN 10
0133074676
ISBN 13
9780133074673
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About This Item

Pearson Education, Limited. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.

Synopsis

The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world — and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
4811011-6
Title
Marketing Research
Author
Burns, Alvin C., Bush, Ronald F
Book Condition
Used - Very Good
Quantity Available
2
Binding
Hardcover
ISBN 10
0133074676
ISBN 13
9780133074673
Publisher
Pearson Education, Limited
Place of Publication
U.s.a.
This edition first published
2013-01

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Better World Books

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Mishawaka, Indiana

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