Marketing Research
by Burns, Alvin C ; Bush, Ronald F
The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world — and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
Reviews
Review this book!
Available Copies
![Marketing Research [With CDROM]](https://d3525k1ryd2155.cloudfront.net/h/937/637/1183637937.0.m.jpg)
Marketing Research [With CDROM]
by Burns, Alvin C.; Bush, Ronald F.
- Condition
- Used - Good
- Published
- 2006
- Binding
- Hardcover
- ISBN
- 9780131477322
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
$6.84
Show Details
Description:
Prentice Hall, 2006. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
$6.84
Marketing Research: Online Research Applications & Spss 13.0- Student
by Burns, Alvin C.; Bush, Ronald F
- Condition
- Like New
- Published
- 2005-11-29
- Binding
- Hardcover
- ISBN
- 9780132280358
- Quantity Available
- 1
- Seller
-
Carson City, Nevada, USA
- Item Price
-
$9.00
Show Details
Description:
Pearson College Div, 2005-11-29. Hardcover. Like New. 10x8x1. Includes CD! * Like-New inside and Out! Clean & Crisp Pages. (Email for more info/pics) Item Price
$9.00
![Marketing Research [With CDROM]](https://d3525k1ryd2155.cloudfront.net/h/581/531/1183531581.0.m.jpg)
Marketing Research [With CDROM]
by Burns, Alvin C.; Bush, Ronald F.
- Condition
- Used - Good
- Published
- 2005
- Binding
- Hardcover
- ISBN
- 9780132280358
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
$6.84
Show Details
Description:
Prentice Hall, 2005. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
$6.84
Marketing Research : Online Research Applications
by Alvin C. Burns; Ronald F. Bush
- Condition
- Used - Good
- Published
- 2002
- Binding
- Hardcover
- ISBN
- 9780130351357
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
$7.98
Show Details
Description:
Prentice Hall PTR, 2002. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
$7.98
Marketing Research by Alvin C. Burns
by Burns, Alvin C.; Bush, Ronald F
- Condition
- Used - Good
- Published
- 2013-01-07
- Binding
- Hardcover
- ISBN
- 9780133074673
- Quantity Available
- 1
- Seller
-
Boca Raton, Florida, USA
- Item Price
-
$14.99
Show Details
Description:
Pearson, 2013-01-07. Hardcover. Good. 10x8x0. This listing is for (Marketing Research (7th Edition)). This edition is very similar to ISBN 0134167406 and 0135822769 and 0134895126 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on… Read more about this item Item Price
$14.99
Marketing Research - Second Edition
by Burns, Alvin C.; Bush, Ronald F.
- Condition
- Used - Very Good
- Edition
- Second Edition
- Published
- 1998
- Binding
- Hardcover
- ISBN
- 9780138966065
- Quantity Available
- 1
- Seller
-
Ladysmith, British Columbia, CAN
- Item Price
-
$59.95
Show Details
Description:
Upper Saddle River, NJ: Prentice Hall PTR, 1998. Book. Very Good. Hardcover. Second Edition. 4to - over 9¾" - 12" tall. 637 pages plus index. "The integration of SPSS for Windows is an important part of our book's personality. With this new edition we have moved to SPSS Version 7.5 The improvements in SPSS have worked to… Read more about this item Item Price
$59.95
Marketing Research : Global Edition
by Burns, Alvin C., Bush, Ronald F
- Note
- International Edition
- Condition
- Used - Good
- ISBN
- 9780137135998
- Quantity Available
- 1
- Seller
-
Reno, Nevada, USA
- Item Price
-
$7.32
Show Details
Description:
Pearson Education, Limited. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Item Price
$7.32
Marketing Research [With CDROM]
by Burns, Alvin C.; Bush, Ronald F.
- Condition
- Used - Good
- Published
- 2005
- Binding
- Hardcover
- ISBN
- 9780132280358
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
$6.84
Show Details
Description:
Prentice Hall, 2005. Hardcover. Good. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
$6.84
Marketing Research
by Alvin C. Burns; Ronald F. Bush
- Condition
- Used - Acceptable
- Published
- 2009
- Binding
- Hardcover
- ISBN
- 9780136027041
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
$6.84
Show Details
Description:
Prentice Hall PTR, 2009. Hardcover. Acceptable. Disclaimer:Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
$6.84
Marketing Research
by Ronald F. Bush; Alvin C. Burns
- Condition
- Used - Good
- Published
- 2012
- Binding
- Hardcover
- ISBN
- 9780133074673
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
$6.36
Show Details
Description:
Pearson Education, 2012. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
$6.36
Marketing Research Alvin C. Burns
by Burns, Alvin C.; Bush, Ronald F
- Condition
- Used - Good
- Published
- 2009-07-24
- Binding
- Hardcover
- ISBN
- 9780136027041
- Quantity Available
- 1
- Seller
-
Boca Raton, Florida, USA
- Item Price
-
$18.99
Show Details
Description:
Pearson, 2009-07-24. Hardcover. Good. 10x8x1. This listing is for (Marketing Research (6th Edition)). This edition is very similar to ISBN 0134167406 and 0134895126 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally… Read more about this item Item Price
$18.99
Marketing Research
by Burns, Alvin C.
- Condition
- Used - Good
- Published
- 2013
- Binding
- Paperback
- ISBN
- 9780273768517
- Quantity Available
- 1
- Seller
-
Seattle, Washington, USA
- Item Price
-
$8.77
Show Details
Description:
Pearson Education, 2013. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed. Item Price
$8.77
Marketing Research : Online Research Applications
by Burns, Alvin C.; Bush, Ronald F.
- Condition
- Used - Very Good
- Jacket Condition
- No Dust Jacket
- Edition
- Fourth Edition
- Published
- 2003
- Binding
- Paperback
- ISBN
- 9780131202641
- Quantity Available
- 1
- Seller
-
Didcot, Oxfordshire, GBR
- Item Price
-
$23.67
Show Details
Description:
New Jersey, U. S. A.: Pearson Education, Inc., 2003. Text is clean, clear and bright throughout. Cover shows minimal marking. Does not contain CD-ROM.. Fourth Edition. paperback. Very Good/No Dust Jacket. Used. Item Price
$23.67
Marketing Research: Online Research Applications, 4th
by Bush, Ronald F.; Burns, Alvin C
- Condition
- Used - Very Good Condition
- Edition
- 4th Edition
- Published
- 2002
- Binding
- Hardcover
- ISBN
- 9780130351357
- Quantity Available
- 1
- Seller
-
Burgin, Kentucky, USA
- Item Price
-
$47.50
Show Details
Description:
Prentice Hall, Upper Saddle River, NJ, 2002. 4th Edition. Hardcover. Very Good Condition. The text has some marking and highlighting, the cover has light wear. Has NO CD. Quantity Available: 1. ISBN: 0130351350. ISBN/EAN: 9780130351357. Pictures of this item not already displayed here available upon request. Inventory No: 1560756596. . 9780130351357 … Read more about this item Item Price
$47.50
Marketing Research: Online Research Applications, 4th
by Bush, Ronald F.; Burns, Alvin C
- Condition
- Used - Very Good Condition
- Edition
- 4th Edition
- Published
- 2002
- Binding
- Hardcover
- ISBN
- 9780130351357
- Quantity Available
- 1
- Seller
-
Burgin, Kentucky, USA
- Item Price
-
$49.50
Show Details
Description:
Prentice Hall, Upper Saddle River, NJ, 2002. 4th Edition. Hardcover. Very Good Condition. The text has some highlighting, the cover has minor corner scuffs, Has NO CD. Quantity Available: 1. ISBN: 0130351350. ISBN/EAN: 9780130351357. Pictures of this item not already displayed here available upon request. Inventory No: 1560756589. . 9780130351357 … Read more about this item Item Price
$49.50
Marketing Research: Online Research Applications, 4th
by Bush, Ronald F.; Burns, Alvin C
- Condition
- Used - Very Good Condition
- Edition
- 4th Edition
- Published
- 2002
- Binding
- Hardcover
- ISBN
- 9780130351357
- Quantity Available
- 1
- Seller
-
Burgin, Kentucky, USA
- Item Price
-
$49.50
Show Details
Description:
Prentice Hall, Upper Saddle River, NJ, 2002. 4th Edition. Hardcover. Very Good Condition. The text appears clean, the cover is in nice condition. Includes CD. Quantity Available: 1. ISBN: 0130351350. ISBN/EAN: 9780130351357. Pictures of this item not already displayed here available upon request. Inventory No: 1560756586. . 9780130351357 Item Price
$49.50
Marketing Research
by Alvin C Burns; Ronald F. Bush
- Note
- International Edition
- Condition
- Used - Acceptable
- Published
- 2013-04-01
- Binding
- Paperback
- ISBN
- 9780273768517
- Quantity Available
- 1
- Seller
-
East Grand Rapids, Michigan, USA
- Item Price
-
$18.49
Show Details
Description:
Pearson Group, 2013-04-01. Paperback. Acceptable. INTERNATIONAL edition. Identical content as the US version, only printed in softcover and/or in black & white. Originally intended for use outside the United States but imported back due to high demand created by rising textbook prices. Legal, safe, and the smartest option! DOES NOT include any supplements such as CD's or online… Read more about this item Item Price
$18.49
Marketing Research (International Edition)
by Alvin C, Burns, Ronald F. Bush
- Condition
- Used - Good Condition
- Edition
- [ Edition: sixth ]
- ISBN
- 9780137135998
- Quantity Available
- 1
- Seller
-
Blacksburg, Virginia, USA
- Item Price
-
$3.08
Show Details
Description:
[ Edition: sixth ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Pearson Pub Date: 1/1/2010 Binding: Paperback Pages: 700 Item Price
$3.08
Marketing Research
by Burns, Alvin C.; Bush, Ronald F
- Condition
- Used - Good
- Published
- 2009-07-01
- Binding
- Hardcover
- ISBN
- 9780136027041
- Quantity Available
- 1
- Seller
-
Franklin Lakes, New Jersey, USA
- Item Price
-
$44.87
Show Details
Description:
Pearson College Div, 2009-07-01. Hardcover. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking Item Price
$44.87
Marketing Research (7th Edition)
by Burns, Alvin C.; Bush, Ronald F
- Condition
- Used - Good
- Published
- 2013-01-07
- Binding
- Hardcover
- ISBN
- 9780133074673
- Quantity Available
- 1
- Seller
-
Franklin Lakes, New Jersey, USA
- Item Price
-
$44.02
Show Details
Description:
Pearson, 2013-01-07. Hardcover. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Tracking Item Price
$44.02