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Marketing Research

Marketing Research

Marketing Research

Marketing Research

by Ronald F. Bush; Alvin C. Burns

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0133074676
ISBN 13
9780133074673
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About This Item

Pearson Education, 2012. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world — and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0133074676I3N00
Title
Marketing Research
Author
Ronald F. Bush; Alvin C. Burns
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
4
ISBN 10
0133074676
ISBN 13
9780133074673
Publisher
Pearson Education
Place of Publication
U.s.a.
Date Published
2012

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
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Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....

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