Marketing Research: Online Research Applications & Spss 13.0- Student
by Burns, Alvin C.; Bush, Ronald F
- Used
- Hardcover
- Condition
- Like New
- ISBN 10
- 0132280353
- ISBN 13
- 9780132280358
- Seller
-
Carson City, Nevada, United States
Payment Methods Accepted
About This Item
Synopsis
The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world — and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
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Details
- Bookseller
- Cronus Books, LLC. (US)
- Bookseller's Inventory #
- 211117012
- Title
- Marketing Research: Online Research Applications & Spss 13.0- Student
- Author
- Burns, Alvin C.; Bush, Ronald F
- Format/Binding
- Hardcover
- Book Condition
- New
- Quantity Available
- 1
- ISBN 10
- 0132280353
- ISBN 13
- 9780132280358
- Publisher
- Pearson College Div
- Place of Publication
- Lebanon, Indiana, U.s.a.
- Date Published
- 2005-11-29
- Size
- 10x8x1
- X weight
- 50 oz
Terms of Sale
Cronus Books, LLC.
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Cronus Books, LLC.
About Cronus Books, LLC.
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