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Marketing Research: Online Research Applications & Spss 13.0- Student

Marketing Research: Online Research Applications & Spss 13.0- Student

Marketing Research: Online Research Applications & Spss 13.0- Student
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Marketing Research: Online Research Applications & Spss 13.0- Student

by Burns, Alvin C.; Bush, Ronald F

  • Used
  • Hardcover
Condition
Like New
ISBN 10
0132280353
ISBN 13
9780132280358
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About This Item

Pearson College Div, 2005-11-29. Hardcover. Like New. 10x8x1. Includes CD! * Like-New inside and Out! Clean & Crisp Pages. (Email for more info/pics)

Synopsis

The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world — and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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Details

Bookseller
Cronus Books, LLC. US (US)
Bookseller's Inventory #
211117012
Title
Marketing Research: Online Research Applications & Spss 13.0- Student
Author
Burns, Alvin C.; Bush, Ronald F
Format/Binding
Hardcover
Book Condition
New
Quantity Available
1
ISBN 10
0132280353
ISBN 13
9780132280358
Publisher
Pearson College Div
Place of Publication
Lebanon, Indiana, U.s.a.
Date Published
2005-11-29
Size
10x8x1
X weight
50 oz

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Cronus Books, LLC.

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About the Seller

Cronus Books, LLC.

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2014
Carson City, Nevada

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Glossary

Some terminology that may be used in this description includes:

Crisp
A term often used to indicate a book's new-like condition. Indicates that the hinges are not loosened. A book described as crisp...
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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