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Marketing Research

Marketing Research

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Marketing Research

by Alvin C. Burns; Ronald F. Bush

  • Used
  • Acceptable
  • Hardcover
Condition
Acceptable
ISBN 10
0136027040
ISBN 13
9780136027041
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About This Item

Prentice Hall PTR, 2009. Hardcover. Acceptable. Disclaimer:Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world — and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0136027040I5N00
Title
Marketing Research
Author
Alvin C. Burns; Ronald F. Bush
Format/Binding
Hardcover
Book Condition
Used - Acceptable
Quantity Available
1
ISBN 10
0136027040
ISBN 13
9780136027041
Publisher
Prentice Hall PTR
Place of Publication
Lebanon, Indiana, U.s.a.
Date Published
2009

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Acceptable
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