Marketing Research
by Ronald F. Bush; Alvin C. Burns
- Used
- Acceptable
- Hardcover
- Condition
- Acceptable
- ISBN 10
- 0133074676
- ISBN 13
- 9780133074673
- Seller
-
Seattle, Washington, United States
Payment Methods Accepted
About This Item
Synopsis
The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world — and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- ThriftBooks (US)
- Bookseller's Inventory #
- G0133074676I5N00
- Title
- Marketing Research
- Author
- Ronald F. Bush; Alvin C. Burns
- Format/Binding
- Hardcover
- Book Condition
- Used - Acceptable
- Quantity Available
- 1
- ISBN 10
- 0133074676
- ISBN 13
- 9780133074673
- Publisher
- Pearson Education
- Place of Publication
- U.s.a.
- Date Published
- 2012
Terms of Sale
ThriftBooks
About the Seller
ThriftBooks
About ThriftBooks
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...