Measurement in Marketing (Foundations and Trends(r) in Marketing)
by Baumgartner, Hans; Weijters, Bert
- New
- Paperback
- Condition
- New
- ISBN 10
- 1680836048
- ISBN 13
- 9781680836042
- Seller
-
Kraków, Poland
Payment Methods Accepted
About This Item
Now Publishers, 2019 8vo (23.5 cm). VIII, 127 pp. Laminated wrappers. "Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement. In one sense, measurement means conceptualizing theoretical variables of interest and choosing appropriate observable indicators of the intended construct. In another sense, measurement means collecting the data necessary for an empirical examination of the theoretical issues under study. In a final sense measurement means constructing a model that relates the data collected in the second step to the latent factors representing the concepts the researcher is interested in, as specified in the first step." (publisher's description)
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Details
- Bookseller
- Leopolis Volodymyr Dmyterko (PL)
- Bookseller's Inventory #
- 008570
- Title
- Measurement in Marketing (Foundations and Trends(r) in Marketing)
- Author
- Baumgartner, Hans; Weijters, Bert
- Format/Binding
- Soft cover
- Book Condition
- New
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 1680836048
- ISBN 13
- 9781680836042
- Publisher
- Now Publishers
- Date Published
- 2019
- Bookseller catalogs
- Economics;
Terms of Sale
Leopolis Volodymyr Dmyterko
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About the Seller
Leopolis Volodymyr Dmyterko
Biblio member since 2019
Kraków
About Leopolis Volodymyr Dmyterko
Specializing in mathematical sciences, Church Slavonic and Slavic books, Eastern European history, travels and topography, bibliography, history and art of the book, history of libraries and collections
Glossary
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- Wrappers
- The paper covering on the outside of a paperback. Also see the entry for pictorial wraps, color illustrated coverings for...