Skip to content

Measurement in Marketing
Stock Photo: Cover May Be Different

Measurement in Marketing Paperback - 2019

by Hans Baumgartner; Bert Weijters


Details

  • Title Measurement in Marketing
  • Author Hans Baumgartner; Bert Weijters
  • Binding Paperback
  • Pages 136
  • Volumes 1
  • Language ENG
  • Publisher Now Publishers
  • Date 2019-12-11
  • ISBN 9781680836042 / 1680836048
  • Weight 0.44 lbs (0.20 kg)
  • Dimensions 9.21 x 6.14 x 0.29 in (23.39 x 15.60 x 0.74 cm)
Back to Top

More Copies for Sale

Measurement in Marketing (Foundations and Trends(r) in Marketing)
Stock Photo: Cover May Be Different

Measurement in Marketing (Foundations and Trends(r) in Marketing)

by Baumgartner, Hans/ Weijters, Bert

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781680836042 / 1680836048
Quantity Available
2
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$93.15
$12.88 shipping to USA

Show Details

Description:
Now Publishers Inc, 2019. Paperback. New. 136 pages. 9.21x6.14x0.29 inches.
Item Price
$93.15
$12.88 shipping to USA
Measurement in Marketing
Stock Photo: Cover May Be Different

Measurement in Marketing

by Hans Baumgartner

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781680836042 / 1680836048
Quantity Available
10
Seller
Southport, Merseyside, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$108.48
$12.81 shipping to USA

Show Details

Description:
Paperback / softback. New. Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.
Item Price
$108.48
$12.81 shipping to USA
Measurement in Marketing
Stock Photo: Cover May Be Different

Measurement in Marketing

by Hans Baumgartner

  • New
Condition
New
ISBN 10 / ISBN 13
9781680836042 / 1680836048
Quantity Available
51
Seller
Uxbridge, Greater London, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$111.91
$10.29 shipping to USA

Show Details

Description:
New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Measurement in Marketing.
Item Price
$111.91
$10.29 shipping to USA
Measurement in Marketing (Foundations and Trends(r) in Marketing)

Measurement in Marketing (Foundations and Trends(r) in Marketing)

by Baumgartner, Hans; Weijters, Bert

  • New
  • Paperback
Condition
New
Binding
Paperback
ISBN 10 / ISBN 13
9781680836042 / 1680836048
Quantity Available
1
Seller
Kraków, Poland
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$30.56
$16.56 shipping to USA

Show Details

Description:
Now Publishers, 2019 8vo (23.5 cm). VIII, 127 pp. Laminated wrappers. "Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement. In one sense, measurement means conceptualizing theoretical variables of interest and choosing appropriate observable indicators of the intended construct. In another sense, measurement means collecting the data necessary for an empirical examination of the theoretical issues under study. In a final sense measurement means constructing a model that relates the data collected in the second step to the latent factors representing the concepts the researcher is interested in, as specified in the first step." (publisher's description)
Item Price
$30.56
$16.56 shipping to USA
Measurement in Marketing (Foundations and Trends(r) in Marketing)
Stock Photo: Cover May Be Different

Measurement in Marketing (Foundations and Trends(r) in Marketing)

by Baumgartner, Hans

  • Used
  • Good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 10 / ISBN 13
9781680836042 / 1680836048
Quantity Available
1
Seller
Newport Coast, California, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$136.32
FREE shipping to USA

Show Details

Description:
paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Item Price
$136.32
FREE shipping to USA