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Now Publishers Inc, 2019. Paperback. New. 136 pages. 9.21x6.14x0.29 inches.
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Measurement in Marketing Paperback - 2019
by Hans Baumgartner; Bert Weijters
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- Title Measurement in Marketing
- Author Hans Baumgartner; Bert Weijters
- Binding Paperback
- Pages 136
- Volumes 1
- Language ENG
- Publisher Now Publishers
- Date 2019-12-11
- ISBN 9781680836042 / 1680836048
- Weight 0.44 lbs (0.20 kg)
- Dimensions 9.21 x 6.14 x 0.29 in (23.39 x 15.60 x 0.74 cm)
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Measurement in Marketing (Foundations and Trends(r) in Marketing)
by Baumgartner, Hans/ Weijters, Bert
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- 9781680836042 / 1680836048
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Measurement in Marketing
by Hans Baumgartner
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- 9781680836042 / 1680836048
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Paperback / softback. New. Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.
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Measurement in Marketing
by Hans Baumgartner
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- 9781680836042 / 1680836048
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New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Measurement in Marketing.
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Measurement in Marketing (Foundations and Trends(r) in Marketing)
by Baumgartner, Hans; Weijters, Bert
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9781680836042 / 1680836048
- Quantity Available
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Kraków, Poland
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Now Publishers, 2019 8vo (23.5 cm). VIII, 127 pp. Laminated wrappers. "Measurement in Marketing reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement. In one sense, measurement means conceptualizing theoretical variables of interest and choosing appropriate observable indicators of the intended construct. In another sense, measurement means collecting the data necessary for an empirical examination of the theoretical issues under study. In a final sense measurement means constructing a model that relates the data collected in the second step to the latent factors representing the concepts the researcher is interested in, as specified in the first step." (publisher's description)
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Measurement in Marketing (Foundations and Trends(r) in Marketing)
by Baumgartner, Hans
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- 9781680836042 / 1680836048
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Newport Coast, California, United States
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paperback. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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