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Measurement in Marketing

Measurement in Marketing

Measurement in Marketing
Stock Photo: Cover May Be Different

Measurement in Marketing

by Hans Baumgartner

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  • Paperback
Condition
New
ISBN 10
1680836048
ISBN 13
9781680836042
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About This Item

Paperback / softback. New. Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9781680836042
Title
Measurement in Marketing
Author
Hans Baumgartner
Format/Binding
Paperback / softback
Book Condition
New
Quantity Available
10
Binding
Paperback
ISBN 10
1680836048
ISBN 13
9781680836042

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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