Skip to content

The New Positioning : The Latest on the World's #1 Business Strategy

The New Positioning : The Latest on the World's #1 Business Strategy

The New Positioning : The Latest on the World's #1 Business Strategy
Stock Photo: Cover May Be Different

The New Positioning : The Latest on the World's #1 Business Strategy

by Trout, Jack, Rivkin, Steve

  • Used
Condition
Used - Good
ISBN 10
0070653283
ISBN 13
9780070653283
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Mishawaka, Indiana, United States
Item Price
$6.66
Or just $5.99 with a
Bibliophiles Club Membership
FREE Shipping to USA Standard delivery: 4 to 8 days
More Shipping Options

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

About This Item

McGraw-Hill Companies, The. Used - Good. Used book that is in clean, average condition without any missing pages.

Synopsis

Positioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to: overcome "communication" caused by the explosion of cable television channels, the information highway, and computers in every home; make sure the message gets through in an era of information overload; maintain position simplicity in an increasingly complex world; create powerful "bandwagon" effects that sway consumers; reclaim old new ideas that work and make them new again; avoid losing focus in the attempt to win over too many markets; "reposition" a company to reclaim a lost audience.

Reviews

(Log in or Create an Account first!)

You’re rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
Better World Books US (US)
Bookseller's Inventory #
GRP13963436
Title
The New Positioning : The Latest on the World's #1 Business Strategy
Author
Trout, Jack, Rivkin, Steve
Book Condition
Used - Good
Quantity Available
1
Binding
Unknown
ISBN 10
0070653283
ISBN 13
9780070653283
Publisher
McGraw-Hill Companies, The
Place of Publication
Blacklick, Ohio, U.s.a.
This edition first published
May 1, 1997

Terms of Sale

Better World Books

Better World Books wants every single one of its customers to be happy with their purchase. If you are not satisfied your purchase or simply find out that it was not the book you were looking for, please e-mail us at: help@betterworldbooks.com. We will get back to you as soon as possible with directions on how to return the book to our warehouse. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.

About the Seller

Better World Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2005
Mishawaka, Indiana

About Better World Books

Better World Books is the world's leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy and education initiatives. We offer low prices, fast shipping, and have a 100% money back guarantee, if you are not completely satisfied.

This Book’s Categories

tracking-