The New Positioning : The Latest on the World's #1 Business Strategy
by Trout, Jack, Rivkin, Steve
- Used
- Condition
- Used - Good
- ISBN 10
- 0070653283
- ISBN 13
- 9780070653283
- Seller
-
Mishawaka, Indiana, United States
Payment Methods Accepted
About This Item
Synopsis
Positioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to: overcome "communication" caused by the explosion of cable television channels, the information highway, and computers in every home; make sure the message gets through in an era of information overload; maintain position simplicity in an increasingly complex world; create powerful "bandwagon" effects that sway consumers; reclaim old new ideas that work and make them new again; avoid losing focus in the attempt to win over too many markets; "reposition" a company to reclaim a lost audience.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Better World Books (US)
- Bookseller's Inventory #
- GRP13963436
- Title
- The New Positioning : The Latest on the World's #1 Business Strategy
- Author
- Trout, Jack, Rivkin, Steve
- Book Condition
- Used - Good
- Quantity Available
- 1
- Binding
- Unknown
- ISBN 10
- 0070653283
- ISBN 13
- 9780070653283
- Publisher
- McGraw-Hill Companies, The
- Place of Publication
- Blacklick, Ohio, U.s.a.
- This edition first published
- May 1, 1997
Terms of Sale
Better World Books
Better World Books wants every single one of its customers to be happy with their purchase. If you are not satisfied your purchase or simply find out that it was not the book you were looking for, please e-mail us at: help@betterworldbooks.com. We will get back to you as soon as possible with directions on how to return the book to our warehouse. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.