Skip to content

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video,
Stock Photo: Cover May Be Different

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

by Scott, David Meerman

  • Used
Condition
Used - Good
ISBN 10
1118488768
ISBN 13
9781118488768
Seller
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Waltham, Massachusetts, United States
Item Price
$1.04
Or just $0.94 with a
Bibliophiles Club Membership
$3.00 Shipping to USA
Standard delivery: 7 to 14 days

More Shipping Options

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

About This Item

Wiley. Used - Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.

Synopsis

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

Reviews

(Log in or Create an Account first!)

You’re rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
More Than Words Inc. US (US)
Bookseller's Inventory #
BOS-D-13d-01732
Title
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Author
Scott, David Meerman
Book Condition
Used - Good
Binding
Paperback
ISBN 10
1118488768
ISBN 13
9781118488768
Publisher
Wiley
Place of Publication
U.s.a.
This edition first published
2013-07

Terms of Sale

More Than Words Inc.

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

More Than Words Inc.

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2016
Waltham, Massachusetts

About More Than Words Inc.

More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.

This Book’s Categories

tracking-