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Predictably Irrational: The Hidden Forces that Shape Our Decisions

Predictably Irrational: The Hidden Forces that Shape Our Decisions

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Predictably Irrational: The Hidden Forces that Shape Our Decisions

by Dan Ariely

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  • Paperback
Condition
NEW
ISBN 10
0007368542
ISBN 13
9780007368549
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About This Item

Harper Collins. Paperback. NEW. tably Irrational: The Hidden Forces that Shape Our Decisions? is a book on human behavior which tries to understand why we humans tend to make certain decisions and behave in certain ways. This book takes into account human reactions across a wide range of situations and tries to decipher the reasons. The main aspect of this book is to find out the process behind decision making. The intriguing language of this book along with the power

Synopsis

Predictably Irrational: The Hidden Forces That Shape Our Decisions is a 2008 book by Dan Ariely, in which he challenges readers' assumptions about making decisions based on rational thought. Ariely explains, "My goal, by the end of this book, is to help you fundamentally rethink what makes you and the people around you tick. I hope to lead you there by presenting a wide range of scientific experiments, findings, and anecdotes that are in many cases quite amusing.

Reviews

On May 22 2011, Edward T. Pollack Fine Arts said:
I thought his approach and conclusions were predictable. I always marvel that people can earn a good living doing "studies" to prove what everyone knows anyway.

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Details

Bookseller
Keystones Books IN (IN)
Bookseller's Inventory #
D0007368549
Title
Predictably Irrational: The Hidden Forces that Shape Our Decisions
Author
Dan Ariely
Format/Binding
Paperback
Book Condition
New NEW
Quantity Available
1
ISBN 10
0007368542
ISBN 13
9780007368549
Publisher
Harper Collins
This edition first published
2010-02

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About the Seller

Keystones Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Kolkata, West Bengal

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A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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