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Purple Cow, New Edition: Transform Your Business by Being Remarkable
by Godin, Seth
- Used
- Condition
- UsedAcceptable
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Seller
-
Interlochen, Michigan, United States
Payment Methods Accepted
About This Item
UsedAcceptable. The item is very worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.
Synopsis
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow , Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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Details
- Bookseller
- Blue Vase Books LLC
(US)
- Bookseller's Inventory #
- 31UIGP000ATV_ns
- Title
- Purple Cow, New Edition: Transform Your Business by Being Remarkable
- Author
- Godin, Seth
- Book Condition
- UsedAcceptable
- Quantity Available
- 1
- Binding
- Hardback
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Publisher
- Portfolio Hardcover
- Place of Publication
- Ny Usa
- This edition first published
- 2009-11-12
Terms of Sale
Blue Vase Books LLC
We guarantee every book we sell to be in the condition as described by us. If you receive a damaged or incorrect item we will correct the situation, quite often without the need for you to return anything!
We will accept returns for any reason within 30 days of original purchase date. Items that are no longer needed or wanted can be returned to us within the 30 day period. Upon receipt and inspection of the item, a refund will be granted.
We will accept returns for any reason within 30 days of original purchase date. Items that are no longer needed or wanted can be returned to us within the 30 day period. Upon receipt and inspection of the item, a refund will be granted.
About the Seller
Blue Vase Books LLC
Biblio member since 2020
Interlochen, Michigan
About Blue Vase Books LLC
Blue Vase Books is a dynamic book seller located in Northern Michigan. We offer thousands of books for sale online and in our retail store located in Interlochen, Michigan.
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