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Retail Product Management: Buying and merchandising

Retail Product Management: Buying and merchandising

Retail Product Management: Buying and merchandising

Retail Product Management: Buying and merchandising

by Rosemary Varley

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  • Paperback
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New
ISBN 10
0415577586
ISBN 13
9780415577588
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About This Item

Paperback / softback. New. Retailers must be primed to face increasingly difficult trading conditions thanks to the rise of the internet, increasingly better informed consumers, technological advances and an often competitive environment. This established textbook, now in its third edition, helps to provide students with the necessary skills to understand and tackle these challenges. Retail Product Management explains the importance of retailing as a customer-focused activity and helps to provide students of courses such as "Retail Marketing", "Retail Management" and "The Retail Environment" with an excellent introduction to this important topic. With an emphasis on the operational side, this text incorporates features including expanded case vignettes, questions for further discussion, and application tasks. It also includes a new chapter on ethical and sustainable retail product management. Retaining the popular style and elements of the first two editions, Rosemary Varley's Retail Product Management will continue to find favour with students and lecturers involved with retailing.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780415577588
Title
Retail Product Management: Buying and merchandising
Author
Rosemary Varley
Format/Binding
Paperback / softback
Book Condition
New New
Quantity Available
1
Binding
Paperback
ISBN 10
0415577586
ISBN 13
9780415577588
Publisher
Routledge
This edition first published
2014

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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